“Niche in a Nutshell – how choosing a niche can transform your coaching practice”
Featuring Tara Butler
Wednesday, February 14, 2018
7:00 pm (PST)
So many Coaches struggle with the whole concept of “to niche or not to niche?”. When we look at the thriving coaches that are MOST successful, they almost always have a clear Niche and Ideal Client. More importantly, by narrowing our focus, we can have an even deeper impact on our clients and create greater transformation in the world. This presentation will help demystify the concept of Niche and help overcome common fears and misconceptions that hold coaches back from taking the deep dive into a niched coaching practice. In this presentation you will learn:
Tara Butler, CPCC, PCC is know as "The coaches' coach". She has been passionately committed to helping entrepreneurs launch and grow simple, joyous, and prosperous businesses since 2000 when she founded her own consulting and coaching practice. She has helped hundreds of clients create meaningful, sustainable, thriving businesses. As a coach herself, she witnessed many passionate coaches quit their full time job to launch their practice, only to put their dream on the shelf because they didn't know how to build a successful practice and couldn't do it on their own. In 2010, this inspired her to shift her own practice from Executive Coaching and Leadership/Team Training, to helping coaches and "coach like" entrepreneurs create simple, elegant, prosperous coaching practices in less than a year.
- The three aspects of a true Niche (because only a true Niche adds significant value to you and your clients)
- The common misconceptions about Niche and what’s really true
- The benefits to you AND your clients to choosing a niche
- How to begin your exploration of potential niches so you choose a niche where you AND your potential client are “leaning in”
- How to establish credibility in a newly chosen market niche
Tara was first introduced to coaching in 1995 after hiring a coach in her first executive role at PhotoDisc where she ran their worldwide Sales & Service organization for 4 years. She found that it significantly impacted her effectiveness and execution, her personal and professional relationships, and her work/life balance. It planted a seed in her that sprouted into her own personal development journey. Sales at PhotoDics grew to $150 million in her tenure before it merged with Getty Images, where Tara went on to have several Executive Roles (there and elsewhere) before realizing she wanted to merge her passion for business with her love of personal development and start her own consulting and coaching company. She thrives on helping others overcome obstacles and realize their highest potential. It drew her to become a Board Member of The Excellence Foundation, a non-profit organization that offers personal development programs, and later became their Executive Director for over a year.
Tara is Certified Professional Co-active Coach (CPCC) through The Coaches Training Institute (CTI) and a Professional Certified Coach (PCC) through the International Coaching Federation. She is also a graduate of the CTI Coaching Program and CTI year long Leadership Program and assisted the Leadership Program twice with the founders of CTI. Tara haws a B.A. from Kenyon College and a certification in Business from University of Washington. She is also a contributor to book "Fresh Start Moments" with best selling author, Bob Danzig.
CCEU Credits - 1.5